A Measure of Performance

When we look at a new car the real enthusiasts among us want to know about that car’s performance. How many seconds does it take to reach 100km/h is one popular measure of a car’s performance.

When we look at a car manufacturer’s performance we begin to look at how much money they’re making … or not making as the case may be. And in America the case is that the homegrown manufacturers are not making any money at all. GM, Ford, Chrysler are all making losses that are measured in dollar terms that few of us can really comprehend.

But here’s one measure of performance that’s easier to understand and it relates to Chrysler. Chrysler are selling just 3 cars per month per dealership. Is it any wonder that Daimler are now looking to sell of their remaining share of Chrysler?

It makes you wonder how Ford Australia and General Motors Holden measure up on the basis of new cars sold per dealership per month.

A Measure of Performance
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